Sports performance and nutrition strategies to maximize potential so student athletes, parents, teams and schools can fuel for success, together.

I often hear from parents of student athletes who are frustrated and confused about what and when to feed their student athletes to support their energy, performance and recovery. FUELING CHAMPIONS® gives parents and athletes access to science and experience-based fueling tools while addressing the top questions sports families have around hydration, supplements and mental toughness so they can simplify the process, build a solid foundation and fuel for success together.

Food Is Information

Skills are learned

Repetition = Results

Fuel Your Student Athlete with Confidence 


“When I became a professional athlete, I thought that intense workouts and cardiovascular endurance were all I needed to maintain a high performance level. With Jill Lane, I quickly discovered I had to work on the nutritional and supplemental needs specific to my body. Jill has helped me become a well rounded player and establish methods of recovery that lengthened my career in the NFL. ”

DeMarcus Ware, #94 Denver Broncos

I was looking for someone who I could trust to help my athletic teenage gain weight/muscle mass safely and effectively in order to improve his athletic performance.  I love that Jill is a mom. She understands what it is like to feed a family despite a very busy schedule.”

Amy and son Clay (15), Nashua, NH

“We are like most parents, we want our kids to eat well so they can feel and perform well…We just didn’t know what and how much…with Jill our kids now eat, feel and perform at levels we never imagined possible.”

BJ and sons Grant (12) and Chase (8), Frisco, TX

“By working with Jill I was able to improve my stamina, which was key for me, especially in the summer workouts. My goal was to add muscle weight; I put on 10 lean pounds which helped me move around the court effectively. Mrs. Lane helped me understand my body and how important nutrition and proper fuel is before a practice, game or in everyday movements (something not all athletes fully understand).”

Ekpe Udoh #8 Center/Power Forward, LA Clipper and Milwaukee Buck, Now with Fenerbahce, Euroleague

“Jill took our high school daughter from a good rower to a chiseled and tireless gold medalist in state, regional, and national regattas.  Before meeting Jill, our daughter struggled to maintain her competitive edge in rigorous multi-day regattas.  Jill taught her how to optimally fuel, hydrate and rest and made every pound on her small frame as efficient as possible.  With Jill’s nutritional and training guidance our lightweight daughter competed and won in the heavyweight divisions. Similarly, Jill helped our other three children maximize their potential in water polo, swimming and lacrosse. We highly recommend Jill to anyone who has the desire to compete at the highest level!”

Krisen & Rajiv - Parents, Dallas, TX

About Fueling Champions Founder Jill Lane

“I wish I would have known this sooner.  It’s a phrase I uttered to myself when I became an exercise physiologist and nutritionist and looked back on my long student athlete career.  My Pro-Athlete clients say it too when we first meet. How we fuel our bodies is as big a part of athletic potential and performance as the skill training and competition done each week. It’s not about perfect; it’s about being as consistent as possible, and having fun with it. I will share with you what I’ve learned (sometimes the hard way which will save you time and effort!) so you (the student athlete) and you (the parent) can feel confident and clear when it comes to the sports performance ‘biggies’ like when to eat what food, how to hydrate and if you need supplements so you can achieve success together…and you’ll learn how ketchup, meatballs and pickle juice taught me how to fuel like a champion.”

More about Jill here